Most gifting apps focus on moving money. JoyPass focuses on moving emotion. As the lead Developer and Designer, I defined a brand language centered on four pillars: Thoughtful, Magical, Warm, and Effortless. Every design choice—from the vibrant glassmorphic UI to the soft-magical tone of the copy—was made to ensure the product felt personal, never transactional. The platform acts as a "Promise of a Chauffeur for the Night" looks and feels just as premium as a high-end gift card.








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